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Funding Opportunities

Sportsmatch

Sportsmatch is funded by Sport England to support the development of grassroots sport in England. It makes awards to organisations running projects aimed at increasing participation in sports at community level. We do this through matching eligible funding invested in community sport.

Since it started in 1992, Sportsmatch has awarded over £48 million to almost 6,000 projects across the country, and has brought in over £58 million for these projects from the commercial sector.

Its success at levering private money into grassroots sport has been exceptional. In a recent survey, 52% of organisations said they would not have obtained sponsorship without Sportsmatch.

Sportsmatch has also proved highly effective in persuading sponsors to continue sponsoring sport after their initial investment. In 2008, 63% of Sportsmatch sponsors said they would definitely continue to sponsor sport at grassroots level as a result of their involvement in the Sportsmatch scheme.

How does it work?
If a business gives £1,000 in sponsorship to its local rugby club to organise coaching in local schools, we could match that with £1,000 of government money - thereby doubling the amount of money available to the club.

We can match sponsorship which has been given to an eligible sports body by a company, trust, charity, or private individual to fund projects that promote new participation at grassroots level

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Culture and Sport Development Team
Reading Borough Council
Town Hall
Blagrave Street
Reading
RG1 1QH

Tel: 0118 937 4047
Fax: 0118 901 5720

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